Challenge: A non-profit organization struggled with low email deliverability and engagement in their heart health awareness campaign targeting high school guidance counsellors and college advisors. Their existing customer database lacked accuracy and lacked relevant contacts.
Client: This non-profit organization works to raise awareness about heart disease prevention in young adults.
The Problem:
- Low email deliverability rates hampered outreach efforts.
- Inaccurate customer data led to irrelevant outreach.
- Difficulty reaching target audience on social media platforms.
- High bounce rates and low click-through rates (CTRs) on emails.
- Spam rates exceeding acceptable limits.
Solution: Everest Intelligence provided a data-driven solution:
- Data Appending: We cleansed and enriched the client’s existing CRM data, removing inaccuracies and inconsistencies.
- Targeted Lead Generation: We identified high-potential leads with a genuine interest in the client’s mission through market research.
- Multi-Channel Marketing Enablement: Our comprehensive database with over 110 data fields facilitated multi-channel marketing campaigns (email, social media, etc.)
- GDPR & CAN-SPAM Compliance: We ensured the final database adhered to all data privacy regulations.
The Results:
- 95% Email Deliverability: Our data quality improvements led to a significant increase in email deliverability rates.
- 3X More Quality Leads: We identified and added qualified leads with a strong interest in heart health awareness.
- 120% Customer Acquisition Cost (CAC) Reduction: Improved targeting led to a dramatic decrease in CAC.
- Increased Engagement: Higher CTRs and improved social media response rates indicated greater audience engagement.
- Reduced Spam Rates: Compliance with data regulations minimized the risk of spam filtering.
Empower Young Adults with Heart Health Knowledge
Partner with Everest Intelligence to reach the right audience and make a real difference in heart health awareness. Contact us today to discuss how our data solutions can help you achieve your goals!






