Challenge: A leading provider of workforce management software struggled with low email engagement and difficulty reaching target accounts. Their existing CRM data lacked accuracy and completeness.
Client: Our client offers innovative solutions for staff management, payroll, and seamless workplace operations, helping companies streamline their workforce and optimize employee workflows.
The Problem:
- Low email deliverability rates hampered marketing campaign effectiveness.
- Difficulty reaching key decision-makers despite strong brand recognition.
- Inaccurate CRM data limited targeted marketing efforts.
- Lack of key customer details hindered understanding of the target audience.
- Needed to identify decision-makers seeking solutions like:
- Scheduling software
- Attendance tracking & optimization
- Payroll integration
- Time tracking & leave management
- Mobile workforce tracking apps
- Remote work solutions
The Solution: Everest Intelligence provided a data-driven solution:
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Comprehensive & Customized Customer Data:
We delivered 22,314 verified records segmented by relevant job titles like C-suite executives, managers, and HR professionals.
- Data-Driven Targeting: Our data included key details like employee size, revenue size, social profiles, and industry codes for precise targeting.
- Enhanced CRM: Our data enrichment ensured an up-to-date CRM with fresh customer insights.
- Lead Nurturing: Weekly drip email campaigns facilitated lead conversion.
The Results:
- 155% Increase in Customer Acquisitions: Within 3 months, the client saw a significant increase in new customers.
- 5X Increase in Multichannel Campaign Revenue: Targeted email campaigns led to a substantial boost in revenue.
- Reduced Hard Bounce & Unsubscribe Rates (45% to 2%): Improved data quality dramatically reduced bounce rates and unsubscribes.
- Increased Engagement: Targeted campaigns led to a 200% increase in audience engagement.
Ready to achieve similar results?
Everest Intelligence’s data solutions can help you reach the right decision-makers in the computer software industry. Contact us today to discuss your specific needs and unlock the full potential of your marketing efforts!